Data onboarding
Bring first-party data into one place and link it to consistent, pseudonymous audience profiles, ready to use.
Audience segmentation & DMP
Know your audience. Reach it with precision.
4yo helps advertisers and publishers turn data into clear, actionable audience segments, then activate them across DSPs and ad platforms, with privacy and consent built in from the start.
What we do
From raw data to activated audiences
A focused set of capabilities that covers the full audience lifecycle in one platform.
Audience segmentation
Build precise segments from behaviors, attributes and context, with rules you control and can refine over time.
Lookalike audiences
Expand reach by finding new people who resemble your best-performing segments.
Activation
Send audiences to DSPs and ad platforms so the segments you build are the segments you buy.
Analytics
Understand audience size, overlap and composition to guide planning and campaign decisions.
Privacy & consent
Designed around consent and data minimization, with GDPR and the Israeli Privacy Protection Law in mind.
How it works
Four steps from data to results
A straightforward workflow that fits into the tools your team already uses.
Connect
Onboard your first-party and partner data through secure, consent-aware ingestion.
Segment
Define and refine audiences with flexible rules, and expand them with lookalike modeling.
Activate
Deliver segments to DSPs and ad platforms to power targeting and personalization.
Measure
Analyze audience composition and performance, then iterate with confidence.
Use cases
Built for the people who buy and sell audiences
Whether you plan media, sell inventory or grow a brand, segmentation is the common layer.
Advertisers
Reach the audiences that matter to your brand and keep targeting consistent across the platforms you buy on.
Publishers
Understand your audience and package it into segments that make your inventory more valuable to buyers.
Agencies
Give your teams one audience layer to plan, activate and compare across clients and channels.
Growth teams
Find more of the customers who convert, using your own first-party data as the starting point.
About
An Israeli team focused on audience data
4yo is a startup based in Tel Aviv, Israel. We build audience segmentation and data management technology for the advertising ecosystem, with a clear principle: audience data should be useful, well-governed and respectful of people's privacy.
We're a small, hands-on team and happy to talk through your use case.
Tel Aviv, Israel
Working with partners locally and globally
Let's talk about your audiences
Tell us about your data and goals. We'll get back to you by email.
hello@4yo.co.il